Blogging Use Down for Young, Up for Old

Chances are if you are reading this blog, you are old.  Or at least older than 29.

According to a Feb. 3, 2010 article in the Associated Press entitled “Is blogging a slog?  Some  young people think so,” blogging is out for the young; Twitter and Facebook, are in.   Reason?   Our increasingly mobile youth–those ages 12-29–like giving and receiving quick social media updates.   Blogs are too simply too long and take too much time.

Blogging has declined from 28% to 14% between 2006 and 2009 for teens ages 12-17, and from from 24% to 15% for those 19 to 29, according to the study from the Pew Internet & American Life Project.

With social networking has come the ability to do a quick status update and that has “kind of sucked the life out of long-form blogging,” says Amanda Lenhart, a Pew senior researcher and lead author of the latest study… More young people are also accessing the Internet from their mobile phones, only increasing the need for brevity.

However, the percentage of Internet users age 30 and older who maintain a blog increased from 7 percent in 2007 to 11 percent in 2009.  Roughly 1 in 10 adults keeps a blog, according to the article.   That’s 30 million blogs.  Knowing who is writing and reading blogs is something communicators and marketers need to know.  It tells a bit more about who we are talking to (or not reaching) when we write.

Oh, I kept this entry purposefully short, just in case someone young IS reading it.

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